Getting it's independance in the 20th century, Morocco is one of the ancient nation steeped in history. While the country was inhabited by prehistoric man, it was also the land of the ancestors of today's Berbers, the Moors at the time of the first Phoenician-Punic navigators, the Carthaginians and the Romans.

Our formulations are based on ancient recipes and contain ingredients which have been used for centuries by the local people. We’ve carefully studied the fascinating knowledge found in local literature, scientific papers and our grandmas skincare recipe books! Yes, they are our biggest inspiration and what makes our formulas truly unique. We haven’t forgotten about modern practices either - we have combined the local ancient skincare traditions with cutting-edge innovation techniques to create our modern skincare that has passed the test of time.